couRSEwoRK (MagZine)

Coursework - Brief 3 - Magazines

You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new entertainment magazine that is being launched by Hearst Magazines UK and the working website for magazine.
Contents pages can be either single or double page spread.
The web pages must promote the new magazine to its target audience and enable fans to interact with the content.
Summary of brief requirements:

• Statement of Intent
  (approx. 500 words)
  
• Entertainment magazine
  covers and contents pages: two or three pages for each of the first two editions (based on choice of single or double page spread).
  
• Magazine distribution method: Content must be suitable for retail distribution.
  
• Number of web pages: One homepage and one linked page.
  
• Cross-media production target audience: a fun- loving 16–25 year old mass market demographic.
  There must be a clear sense of branding across the two elements of the cross-media production. 
  

Ideas for covers/topics:
-Mental Health
-Plastic Pollution
-Wildlife protection
-Fashion
-Fictional Celebrity
-Actual Celebrity
-New Music release
-Developer info
-New Game release



Inspiration - Covers:









Industry Research:

Who is Hearst?

Hearst is an American mass media and business informationconglomerate based in New York City.

Hearst owns newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan and Esquire. It owns 50% of broadcasting firm A&E Networks and 20% of the sports broadcaster ESPN in partnership with The Walt Disney Company.

What UK Magazines do Hearst publish?

What are their values and ideologies?
"All the while, our writers and editors have built a relevant and meaningful relationship with an audience who thinks, acts and feels just like they do.

It’s why the world’s best-loved brands trust us to connect their products and ideas with their customers.

Today, we are starting a new conversation. We have, and will always entertain and provide escapism. And as a business we are committed to giving this to our audience on their terms – on any format, any device and at any time.

But more than ever, we believe that Hearst plays an essential role in people’s lives.

We empower and inspire. We listen and advise. Above all, we believe in the power of Hearst and all of our brands to give our audience confidence. Confidence to wear that dress. To run that marathon. To cook that three course meal. To express that point of view".

Is there a gap in their Entertainment publications for your TA?
Hearst do not produce or publish an entertainment magazine. Digital Spy, a website owned by Hearst, supplies Hearst users with all the entertainment rumours, news and coverage of big TV, Film, Music, Tech and Showbiz stories.

21/3/19

Magazine plans:

Name: Plug

Masthead Ideas:

                                           

Details:
Aimed for teens-younger adults (15-30)
Content: Film, Tv, Music, Gaming

Slogan Ideas:
'Weekly Dose of Entertainment'
'Selling Entertainment: Delivering'
'Selling Entertainment'





Contents: